The price feels insane. Probably because its a controller and we're still used to that type of money giving us more bang for our buck. I think I just sense they charge it because they can. The gaming market is evolving, gamers want more, so they develop more. And if SCUF and the Elite controller are already above the 150 mark, selling this for 210 won't bother them in the slightest. And as Chad says, people will still spend that money on them cos they can.
I think the main challenge will be how sturdy and long will it last - reports of many Elite controllers having to be sent back within 6 months tells me this type of tech isn't as strong as we'd like it to be. Would love to own but game wise, not sure there is much pushing me towards it just yet....maybe if we end up rolling on CoD MW2 and OW2 hard then I'll consider it.