Maybe if they stopped making games people didn't want then they wouldn't have to cancel them🤣 It just defies belief how many bad decisions they've made and this is a company that has several development houses scattered all over the globe and a huge budget so they don't really need to cut costs - just make some decent original and appealing games without having to chase trends, nickel and dime consumers further or copy and paste stuff you've been making for years. I don't think I can tolerate another Far Cry or Assassin's Creed title.
10 years ago Ubisoft looked to be dominating the PS4/XB1 gen with some hugely original titles like The Division, The Crew and Watch Dogs which were all commercial successes and went on to have sequels. A decade later and they are cancelling shitty outdated concepts and pinning their hopes on dominating the FPS genre with XDefiant. Skull and Bones looks like it'll be a threadbare disaster and for some reason they have been immune to making a new Splinter Cell or proper Ghost Recon game from the ground up, probably because they can't find a way to monetise it adequately. They've been very fortunate with the success and wide appeal of Seige and that's about it.
The company is fucked and it serves them right because years ago they stuck their middle finger up to single player games and championed live services. Now they are getting it right up the bumhole.