Exactly. 1D like COD is just a brand that is cleverly marketed. How many people buy COD every year only to feel let down that it wasn't what they were expecting?
On PC, Battlefield 4 has a steady average at any given time of 85,000 with Ghosts having just shy of 5,500 now. A bit of a far cry from the MW2 days and even BO2 when you'd easily see upwards of 100k on and the community buzzing. I really miss the good old days of this series.