Value for money is something I really consider these days and if I can get at least 25 hours out of a full price purchase; it isn't a bad return. I think Call of Duty back in the day, for all its problems; you had exceptional value for money even after shelling out for the DLC's. I got about 2000 hours out of MW, WAW, MW2 and BO combined. Some games are shorter but offer an unforgettable experience and in some way you compensate it with the value for money you've had elsewhere but other titles that are disgustingly short like The Order 1886 are not only disappointing games in terms of quality but the length and replayability is non-existent. It's those that I will happily pass on and probably wouldn't pick up even in the sale.
Major AAA games like The Division; I would expect a three figure return of hours even for the same price as a game that may have 25 hours of gameplay. It would disappoint me if the game doesn't offer significant longevity and if I get bored long before any DLC is released.