I have cancelled my subscription and it comes to an end later this month, it's ok saying it's just £3 a month but multiply that by the current number of people that use it and that is a ridiculous amount of additional income, income that Bezos certainly does not need, think about how much money Amazon bring in do they really need it or is it profiteering and banking on people to be of the same opinion as you Lee?
I think there is a reason why they have just said adverts so far as well, they are being quite clever I think in not revealing anymore than that, we don't know currently what form these adverts will take, whether or not they will be skippable and the length of them, if it's just typical adverts much like we would see on tv then the value of our traditional TV with BBC and ITV begin to look better value for money.
I also think this is not about Amazon making better products as they are suggesting but recouping some of the losses they have made on some of the big tv shows such as the rings of power. I mean why isn't there an option to just have prime delivery, I only use the video and music because it is there but I would happily pay less and just have the delivery. In fact half the products you buy on there now are no longer 1 day delivery which was it's initial draw, the amazon prime subscription is being watered down more and more and I think the incredible value it started out being is no longer there.