I can't believe the price is £49.99 up to £90 for the ultimate edition - I can honestly see this go the same way Evolve because of this alone. A group of friends aren't going to collectively spend £200 for a game like this really. Left 4 Dead's main attraction, other than being on a good engine with excellent support, was largely the price - although it really flourished years down the line and in the sales; £15/$20 was an ideal pricepoint. It's not like this game is licensed either so there really is no excuse to charge AAA pricing.