Spot on. Activision do not give a single shit if you've been playing COD for 15 years. Well, they care in so much as you've been giving them money every year for the past 15 years. But they don't care if you're a "loyal COD player". That means fuck all to them. All they want is money. If they piss of their player base so people stop playing but STILL make shit loads of money then they've achieved their goal.