I wish MS would just sack the lot of their PR and marketing department and start fresh. Consoles should be "for gamers, by gamers" no "for gamers, by greedy suits".
If MS sacked off the number crunchers, hired in some people who actually have a vested interest in gamers, their sales would double overnight. Ever since their delusional "always on, always watching, no used games or lending games, always online" nonsense people have caught on, and as much as I hate to say it, but only three people buy Xbones:
Those who have been so far under a rock they have no idea what went on.
Those who are such devout fanbois that MS can do no evil.
The uneducated who have bought one as a gift.
That's it. Anyone who reads the odd forum / blog / tech article will know what a stink that caused, and the only way of fixing this is to start from scratch with a whole new team. There is hope, but MS seems so dedicated to raising a sinking ship that they're completely blind to what the gamers want, and at the end of the day, without us, their product is a very expensive excursion into Dreamcast territory.
Which is sad really. The Xbone is a good machine, make no mistake. The hardware is powerful, the interface is lovely, it has loads of extra features which are quite simply a pleasure to use, but unfortunately it was let down by the morons heading up the Xbox team.
One quote says it all:
"We have a product for those who don't have internet access, it's called the Xbox 360".
That quote right there just shows how distanced they are from a gamer's wants and needs. Literally no clue. "Ah, that number is bigger so that's the one we're going with". Yes, but that number is also the final nail in the coffin, and now nobody wants your console. What now Mr. Numbers?
I don't want to see Xbox go. I really don't. At this point in time it's all we have keeping Sony honest and if Xbox goes, who's going to fulfill that role? Nintendo? I very much doubt it.
So please MS, there is still hope. Grab your marketing team by the scruff of the neck, throw them all out the door and get a fresh team in. Give them more generous budget constraints (still turn a profit, just a bit slower) and let them market the machine as it should have been marketed from day one: "By gamers, for gamers".
Either that or have fun digging your own grave.