Instead of posting from scratch, I'll use a couple of thoughts I had yesterday from a different thread that might be relevant here
The fact that $BILLIONS of stock have been wiped off shareholder values just show that even with the lavish revenues the industry has made; all the big publishers have failed and that's purely down to past greed and not being able to keep up growth because of their reliance of previous practices which are now becoming obsolete or illegal like supply drops.
I also don't understand why publishers are trying to pay off shareholders at the end of each year or ASAP - if you have a live service for a game or platform, why not make it a long term investment instead of a small annual payoff? GTA V made something like $6bn in 5 years making it the biggest entertainment product in history.
It speaks volumes when the only stable AAA publisher left in the industry is UBISOFT of all people - they were lambasted back in 2013-14 for their dishonesty and poor quality products but after many years of brand establishment,. technological improvements and financial growth; they are the only ones who are in a strong position and their business practices aren't half as scummy as others. Rainbow Six Siege has been a tremendous success - under any other publisher, that game would've died after 6 months. When Ubi are the market leaders, that doesn't reflect well on others and companies like EA and Activision are desperately running out of revenue streams and have little to fall back on which could have dire consequences and deservedly so.