I just don't get why they persist with making competitive a priority when it represents such a tiny amount of players and alienates the majority. Also the only good competitive format this franchise has ever had was on Black Ops 2 when COD was a dominant force in the genre and gaming as a whole. This franchise was at its best and sold more copies than ever when it was purely primarily casual. Heavy SBMM factors and general sweaty gameplay has seen the games become dead soon after Christmas.
Activision need to accept that this series will never thrive as an eSport, it will never see the online viewership like it used to and it wont generate commercial revenue like other more appropriate titles. I do find a lot of the changes interesting and potentially refreshing but BO4 is trying to be something that it's not and with no campaign either, people are going to be put-off in droves I fear. The scoreboard is a joke too - seems they rate 'damage dealt' as fashionable over more fundamental factors.
I dunno if they are trying too hard or have even completely misread the market or if they are just building the game around Activision's wishes but it's another developer and another year they have really missed the mark on how to make a hugely appealing COD game again. Already people are getting hyped for the prospect of MW4 because you don't really need to play BO4 to know if you will like it or not.