I mean we are talking about a game that doesn't even exist yet, buying into something that's not there.
Is silly that's what they open with, no gameplay or screenies? Just consumerism and cash grabbing and the promise of helping to build the game.
Imagine a car manufacturer, we want money upfront but we haven't actually made it yet. What if it's shite? No mention of which studio is taking this on yet. Seems rather dodgy.