Top 9 separated by $5 million...top are big risers mainly by others dropping down by more tha 2 places. Also, he has improved his position from last year but there are two new entries at #5 and #8 who appear to have created viewing “worth” of $15.5m and $18m respectively from, presumably, a standing start or a much lower position last year.
I think the Toy Reviewer audience demographic is probably broader (i.e. young children and possibly young parents) and possibly the monies paid by toy companies could conceivably be greater than the rival channel sponsors.
At the end of the day, it’s all dumb
until