Whilst other similar games have weekly updates and a clear strategy moving forward, Blackout is still fumbling around with basic patches consisting of fixes and tweaks. I've even seen a lot of the influencers aka COD cocksuckers like Prestige and Pamaj vent their dismay at the lack or progression the game is making with only the black market seemingly being regularly developed. Many others have stopped playing and the game is clearly struggling on Twitch. With the release of Apex Legends, I think Treyarch should be very worried. The base game of BO4 doesn't even have league play still and Blackout has made no strides in the eSport arena either despite huge plans. The game is essentially going nowhere and we're only 1/3 of the way through its cycle. Another post-xmas dead COD game pretty much with absolutely no forward planning or events to keep people enticed. Just dreadful for a product on a 3 year cycle especially when compared to other smaller games and even F2P titles.
I can't see the game making much more revenue from base game sales and seeing that it's basically built on a F2P economy as it is; they'd probably be better off just making a F2P version of Blackout or some shitty standalone starter edition. I assume that with another COD due later this year, Blackout was only supposed to be good for a year anyway and Activision wouldn't want Blackout to detract away from the new COD game which may also have its own BR mode. Although I stopped playing when they flipped the greed switch, I cannot believe the shitshow I've seen since from the monetization standpoint and the development perspective or lack there of. Games like these are supposed to grow and remain refreshed to ensure they keep generating interest and money but if Treyarch thinks a few shitty emotes, sprays, skins and empty battle pass tiers is good enough to keep people interested, they are absolutely deluded.
I used to admire Treyarch as one of the most innovative and creative developers in the FPS genre. Their work on two year cycles with WaW, BO1 and Bo2 was a remarkable achievement with deserved success. Now they look totally out of their depth trying to build games for the current generation of gamers whilst also accommodating Activision's horrendous and overly-aggressive microtransaction economy. I already have my suspicions that BO4 isn't the game they originally penciled and it's clearly not something that took 3 years to make and now the post-launch mess or fundamental issues along with a complete disregard for growth and long-term engagement leaves me wondering if they should just release it for free. It wont improve the game but at least it may generate more interest and could even give Activision a new huge line of income.