It's the exchange rate with me as well. Are all the digital downloads priced in the same "can't do a conversion rate so we'll make it 1:1" way for all the major games? If so, the first one to break ranks would be lauded to the heavens and might make the others see sense
Also is It, say, $40 = £40 = 40 Euros = 40 Canadian $ = 40 NV Dong etc. ??? or is it just the Brits/ Euros being ripped off?