Mountain Dew abandon Call of Duty sponsorship

[J4MES OX4D 10,035]

Instead, they will sponsor Titanfall 2 and the typical promo has started already

 

I don't drink this - not even sure if it's in the UK anyway and it has been an hilarious concept of memes and general swipes at the Call of Duty brand but I think this move is another massive blow for Activision but this time commercially and in terms of confidence in the seemingly dwindling brand. The fact they've chosen to promote a game that belongs to a rival publisher along with willingly departing a once trusted and powerful relationship is yet another negative element for CoD and the publishers in which they will remain silent about.

 

Inevitably; another sponsor will come along and possibly bigger to fill the void but at this time; it has to be seen as another embarrassing scenario to add to the catalogue of woe that surrounds Infinite Warfare. 

[cyberninja2601 1,106]

I wonder if them seeing the reveal trailer had anything to do with the decision. 

 

It's all about the money any ways. If the game was total garbage but in high demand, I sure that Mountain dew would have no problem sponsoring it. 

 

I'm hoping consumers will speak with their wallets. I will be interesting to see what pre-orders are like